A strong score on a marketing audit report is crucial for any business because potential customers often check online reputation before making purchasing decisions. A high score signals credibility and reliability, directly influencing whether customers choose your business over competitors. Since most people trust online reviews as much as personal recommendations, maintaining a positive reputation can lead to increased trust, higher conversion rates, and ultimately, greater business success.
FREE Marketing Audit Report Overview
The GHL Marketing Audit Report is a comprehensive tool designed to evaluate the digital marketing health and performance of a business[#]. It is commonly used by agencies to assess client or prospect businesses, uncover growth opportunities, and demonstrate the value of their services.
Google Business Profile Audit: Reviews the completeness and optimization of a business’s Google Business Profile, including claim status and accuracy of information.
Website Performance Audit: Analyzes website speed, SEO-friendliness, user experience, interactivity, and essential features like chat widgets and text-enabled business numbers.
Local SEO Heatmap: Visualizes local search visibility across various keywords and geographic location.
Listings Analysis: Checks the consistency and accuracy of business information across multiple online directories and platforms.
Online Reviews Audit: Evaluates the quantity, quality, and management of online reviews on platforms such as Google and Facebook, including reply rates and customer sentiment.
Business Detail Accuracy: Ensures foundational business data like name, address, and phone number are correct and consistent.
Competitive Analysis: Uses AI-powered tools to compare the business’s online presence and performance with competitors, providing actionable insights
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